Private Policy

Privacy Policy for The Collective Wave (Pty) Ltd

Last Updated: 27 January 2026
Effective Date: 28 January 2028

Introduction
The Collective Wave (Pty) Ltd (“we”, “us”, “our”, “Collective Wave”) respects your privacy and is committed to protecting your Personal Information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable data protection laws. This Privacy Policy explains how we collect, use, disclose, retain and safeguard your Personal Information when you visit our website collectivewave.africa, use our services (including music distribution and Pure Water accounts), or interact with us in any way.

By accessing or using our website or services, you agree to the collection and use of your information as described in this Privacy Policy.

1. Definitions

  • Personal Information means any information relating to an identifiable, living natural person or juristic person (company or organization) as defined under POPIA.

  • Data Subject means you, the individual or organization whose Personal Information we process.

  • Processing means collecting, storing, using, organizing, sharing, or destroying Personal Information.

2. Information We Collect

We collect Personal Information you provide directly when you:

  • Create an account.

  • Upload music or other digital content.

  • Contact us via forms, email, support, or social media.

  • Subscribe to newsletters, mailing lists, or marketing communications.

Types of Personal Information may include:

a. Account & Profile Information:

  • Full name

  • Email address

  • Phone number

  • Username & password

  • Bank/payment details (for payouts)

b. Usage Data:

  • IP address

  • Browser type and version

  • Device and operating system

  • Pages visited and interaction data

c. Content-related Data:

  • Music files

  • Metadata (track title, artist name, genre, artwork)

This information is collected to deliver services, improve user experience, and to comply with legal and contractual obligations.

3. How We Collect Information

We collect Personal Information:

  • Directly from you (e.g., when you register an account).

  • Automatically through website cookies and analytics tools.

  • From third-party services you connect (e.g., payment processors).

4. Purposes of Processing Personal Information

We process your Personal Information for the following lawful purposes:

  • To provide and maintain the services you request.

  • To manage your account and process transactions.

  • To communicate with you about your account, updates, and offers.

  • To comply with legal and regulatory obligations.

  • To prevent and detect fraud, abuse, or misuse.

We will only use Personal Information for the purposes for which it was collected, unless required otherwise by law.

5. Legal Basis for Processing

Under POPIA, we rely on one or more of the following:

  • Consent: Where you have given explicit permission.

  • Contract performance: Processing necessary to perform services you request (e.g., account setup, payments).

  • Legal obligations: Compliance with laws or regulations.

  • Legitimate interests: Business operations and service improvement, where these do not outweigh your rights.

For EU/EEA users (if applicable), we may also comply with GDPR principles.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve site performance and user experience.

  • Analyze trends and usage behaviour.

  • Provide personalized content.

You can manage or disable cookies through your browser settings. If you disable certain types of cookies, some features may not function properly.

7. Disclosure of Personal Information

We may share your Personal Information:

  • With service providers and partners (e.g., hosting, analytics, payment processors).

  • If required by law, or to respond to lawful requests by public authorities.

  • In connection with a merger, acquisition, or sale of assets (with notice to affected users).

We do not sell, rent, or trade your Personal Information to third parties for marketing purposes.

8. Data Security

We implement reasonable technical and organizational measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. However, no electronic storage system is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your Personal Information only as long as necessary to fulfil the purposes set out in this policy or as required by law. Once no longer needed, your information will be securely deleted or anonymised.

10. Your Rights Under POPIA

You have rights regarding your Personal Information:

  • Access: Request a copy of your data.

  • Correction: Correct inaccurate or incomplete data.

  • Deletion: Request deletion where no legal basis to retain exists.

  • Restriction: Limit how your data is processed.

  • Objection: Object to processing based on legitimate interests.

  • Complain: Lodge a complaint with the Information Regulator if you believe your rights have been violated.

To exercise these rights, contact us at the details below.

11. Children’s Privacy

Our services are not directed to children under 18. We do not knowingly collect Personal Information from minors. If we learn that Personal Information of a minor has been collected without parental consent, we will take steps to delete it.

12. Third-Party Links

Our website may contain links to external sites. We are not responsible for the content or privacy policies of these third-party sites and encourage you to review them independently.

13. Updates to This Policy

We may update this Privacy Policy periodically. We will post the updated policy with a new “Last Updated” date.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact:

The Collective Wave (Pty) Ltd
Email: info@collectivewave.africa
Address: 

7 Claveshay Road

5 Cleland Gardens

Cleland

Pietermaritzburg

3201

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